All American Ads of the 40s Libreria della Spada Libri esauriti antichi e moderni Libri rari e di pregio da tutto il mondo

All American Ads of the 40s

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Autore/i	edited by Jim Heimann
Editore	Taschen	Luogo	Koln
Anno	2002	Pagine	768
Dimensioni	22x29 (cm)	Illustrazioni	ill. a colori e b/n n.t. - colors and b/w ills
Legatura	brossura olandese - paperback	Conservazione	Usato condizioni mediocri- Used poor conditions
Lingua	Italiano/Inglese/Tedesco/Francese - Italian/English/German/French text	Peso	2500 (gr)
ISBN	3822814687	EAN-13	9783822814680

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(All American Ads).

with an introduction by Willy Wilkerson.

From rationing to prosperity: advertising in America between war and reconstruction. World War II brought unprecedented prosperity and pride to the American people, and there is nothing that mirrors the new wave of consumerism and progress as much as the advertisements of that period. From Western Electric's communications tools (for "the modern battle") to Matson liners ("Discover a new life"), from Seagram whiskeys (for "the men who see beyond tomorrow") to the Hoover vacuum cleaner ("For all women proud of their home "), the wave of products and services for every occasion and whim was practically boundless. It's hard to believe that the manufacturer of your ultra-compact cell phone is the one that once advertised portable radios under the tagline "Motorola: More Enjoyment for Less", or that Electrolux had no qualms about employing Mandy, the company. robust black maid, to promote her latest, very quiet, refrigerator: "Master, be very quiet!". You'll also find some familiar-looking products between the pages of this book, which surprisingly haven't changed at all over time, such as juicy Dole pineapples and Campbell's canned soups!

Note alle condizioni del volume

Usato condizioni mediocri, legatura molto allentata, gli angoli di alcune pagine sono stato piegati come segnalibro, due immagini, pag.360 e 361 sono state prima ritagòiate e poi riattaccate con soctch trasparente, due pagine, 363 e 365 sono state tagliate e riayyaccate con scotch trasparente. Il volume è comunque completo e fruibile. (T-CA)